Rocky Waters Vineyard & Winery was looking for an identity which incorporated the nature and history surrounding it. It was to include red tail hawks, which are prominent in the area, along with the winery tower. 515 Group decided to allude subtley to the Indian heritage of the land by using tribal like borders inspired by the Indian rugs we noticed hanging throughout the winery. An aged texture is used within the logo and wine label design to emphasize tangibility and give the sense of history and age.